AUTO WORLD BIKERS

Toyota Motor Sales (TMS), USA, Inc., unveiled the all-new next-generation Highlander and Highlander Hybrid mid-size sport utility vehicles (SUV) at a press conference at the Chicago Auto Show.
"Highlander holds a unique distinction within the Toyota brand and within the industry," said Don Esmond, TMS senior vice president, automotive operations. "Along with the 4Runner and the FJ Cruiser, it anchors one of the industry's only three-vehicle, mid-size SUV line-ups. Equally important, along with Prius and Camry Hybrid, it is a key component in the industry's only three-vehicle hybrid strategy."
The Highlander is significantly larger, roomier and more powerful than the vehicle it replaces. Yet its fuel efficiency will be virtually unchanged. It is noticeably quieter, smarter, with improved versatility and ride comfort. It will offer the highest level of standard safety equipment in a segment where safety is at the top of purchase considerations. And, it's all wrapped in a package designed for buyers who want to stand out and make a statement.

Highlander will have no equal to its comprehensive list of standard safety features. It will provide a segment-leading total of seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows.

As with all Toyota SUVs for the last three years, Highlander will provide Toyota's STAR safety system.
featuring:
+ anti-lock brakes,
+ traction control,
+ electronic brake-force distribution,
+ brake assist,
+ and for the first time, enhanced vehicle stability control,
+ with electronic power steering.

On all models except the base models, it will provide a stand-alone backup camera with a multi-information screen, not tied to a navigation system. And, Highlander will have the distinction of being the first Toyota division vehicle to feature both active head restraints and a new hood and fender system designed to crumple on impact with a pedestrian.

On the outside, Highlander moves away from traditional SUV styling cues with a statement of strength instead of ruggedness; of intelligence over toughness. Calty Design Research in Newport Beach, Calif. sculpted clean, crisp lines, a wide, stable stance and muscular contours to give Highlander an advanced, contemporary, forceful and dynamic personality.

Highlander rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer and three inches wider, with an inch more ground clearance and three inches of additional wheelbase.

Interior designers took full advantage of Highlander's substantial dimensions. Design intelligence is carried through to the refined interior, where smart and sophisticated blend with practical, flexible and versatile.

The passenger compartment is open and airy. Convenient and innovative interior features such as flexible seating arrangements, and ease of entry and exit, were directly related to customer input.

For example, Highlander's second-row features captain's chairs with armrests that, if needed, can be converted to a bench seat for three passengers. A "Center Stow" seat, when not in use, is hidden in a compartment under the front center console. In its place, passengers can easily snap in the provided center stow center console or choose to leave the area open as a walk-through to the third row. The second row also slides forward and back 4.7 inches and reclines.

Clever and convenient standard features include:
+ a third-row bench seat with foldable headrests for a flat rear cargo area,
+ a rear glass hatch for quick access to the back (optional on base grades),
+ and Smart Start and Entry for Limited and all hybrid models.

When Highlander arrives in July, it will be offered in Base, Sport and Limited grades. All three grades will be powered by a new 3.5-liter V6 that delivers an impressive 270 horsepower -- a 55 horsepower gain over the previous generation's 3.3-liter engine.

Two months later, the all-new Highlander Hybrid will arrive at dealerships. Offered in both Base and Limited grades, all Highlander hybrids will feature Toyota's advanced VDIM stability system.
The system integrates:
+ full-time four-wheel drive with intelligence,
+ electronic brake and throttle control,
+ with true electronically-controlled active steering.

Highlander's advanced Hybrid Synergy Drive system has been extensively upgraded and refined for 2008 for both power and economy. The new Highlander gained about 500 pounds, growing significantly in every dimension and receiving extensive body and chassis reinforcement, aimed specifically at achieving best-in-class crash ratings. Not only were engineers able to increase output to 270 net horsepower, they were able to maintain Highlander Hybrid's impressive fuel economy at 31 city and 27 highway.

The Highlander will be loaded with standard-equipped comfort and convenience features. Nineteen-inch alloy wheels will be standard on both Sport and Limited gas models and both hybrid models.

An array of options and accessories will be offered, such as a power backdoor that can be opened and closed with a key fob, a navigation system with an eight-inch screen, a rear-seat entertainment system with a nine-inch screen, and three-zone air conditioning.

Other options include:
+ JBL audio with six-disc changer and nine speakers with Bluetooth,
+ third-row seat delete to create a second-row model,
+ leather seat trim and heated seats,
+ and a tow package with a 5000-lbs. maximum towing capacity (class-leading for car & van-based mid SUVs).
"The Highlander takes the car-based SUV concept to a new level," said Esmond. "I say that with conviction, because it's a category we invented."


The Toyota RAV4, now in its third generation, was the world's-first car-based SUV. In 1998, Lexus established a whole new category of car-based luxury SUVs when it launched the RX300. The debut of Highlander in 2001 marked the beginning of a shift in the mid-size SUV segment, from truck platforms to car platforms.

"As you can see, the new Highlander has raised the bar significantly," said Esmond. "Last year we did the same with RAV4. And in about a year, we'll do the same with both Land Cruiser and Sequoia. The Toyota division now markets a six-vehicle SUV lineup that appeals to specific buyer demographics and life-stages. It is a lineup that gives us enormous flexibility in responding to shifts in the marketplace. We are committed to keeping our products fresh and at the front of the pack."

Toyota debuted the 2010 Toyota Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the Chicago Auto Show. On display are two new packages, including the debut of an all-new Toyota Tundra Platinum Package and the recently announced Tundra Work Truck. Value will be enhanced on all 2010 Toyota Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades.
The new 4.6-liter V8 engine will be available on all 2010 model year Toyota Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine is expected to deliver the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Toyota Tundra's optional 5.7-liter V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.
For Toyota Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra will offer a new Platinum Package that will be available on 2010 Toyota Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains a vast assortment of features that make the CrewMax Limited virtually monospec and will carry a manufacturers suggested retail price (MSRP) of $5,140.

On the outside, the Platinum Package includes a new Limited grade billet-style grille with chrome bumpers, unique 20-inch alloy wheels and tires, daytime running lamps, door sill protectors with a Platinum logo, and Platinum badging.
Toyota Tundra CrewMaxThe Platinum Package will be available in four exterior colors that include Black, Silver, Slate, and Salsa Red.
Inside, the top-of-the-line package adds an array of luxury comfort and convenience features including a power memory function on the driver's seat, outside power mirrors and puddle lamps, and a tilt and telescopic steering wheel. Also included in the Platinum Package is a power tilt and slide moonroof, navigation system, ventilated seats with a unique perforated leather seating surface, wood trimmed shift knob and door switch plates, auto up/down driver and front passenger windows, chrome accented HVAC vents and controls, and headrests with an embroidered Platinum logo.

Designed to deliver only the features commercial truck buyers need to get the job done, the Toyota Tundra work truck will be offered at a reduced MSRP. Toyota Tundra models equipped with the work truck are expected to carry a price adjustment that will range from $550 to $655 less than the truck's standard MSRP, depending on the model. Final pricing of the work truck will be announced shortly before the vehicle goes on sale this spring.On the outside, the Toyota Tundra work truck Package will include black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors.

Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Toyota Tundra standard personal-use features have been replaced or removed. Tundra's standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages will be offered with these features.

All 2010 Toyota Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades will receive similar grille designs and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Toyota Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glovebox.

Two new optional audio systems supplement the three existing systems. The new Tech Audio system features AM/FM/CD, integrated satellite radio receiver, Bluetooth®, auxiliary and USB inputs and six speakers. In addition to the carryover JBL navigation system, a new non-JBL navigation system includes AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough no-frills truck with exceptional cargo and towing capacity. The new work truck will be available on Toyota Tundra 4x2 and 4x4 Regular Cab and four-door Double Cab models in standard and long bed configurations. It will be available with a V6 or one of two V8 engines including Toyota Tundra's powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds.