AUTO WORLD BIKERS

Beginning with the 2011 MotoGP season, will be the AMG logo on the body of Ducati Marlboro Team riders and bikes "to see leather suits of Valentino Rossi and Nicky Hayden.

Since the partnership was the 18th officer in Los Angeles in November announced sponsorship of the Ducati MotoGP AMG has a profile even higher.

This is further evidence of enthusiasm and constructive collaboration between high-performing companies in Italy and is Affalterbach number one name in motorcycling.

Hello Källenius, CEO of Mercedes-AMG GmbH, Gabriele Del Torchio and President and CEO of Ducati Motor Holding, announced the news Monday at a press conference at the Ducati Museum on the eve of the opening of the Bologna Motor Show.

Hello Källenius says: "After the official launch of our partnership during the auto show in Los Angeles, I am very happy and proud, I am here in Italy, the Ducati Museum in Bologna, the first concrete development in this strategic cooperation between advertising and Ducati AMG. "

"From next season the AMG will make its debut at the World Cup as a sponsor on the bikes and clothes to race with the Ducati Marlboro Team factory riders. AMG and Ducati are perfect partners, both on track and on the road, as both companies share the same values. "

"Defining the main message of the two companies is an expression of our innate passion for racing, high performance and exclusivity. This long-term partnerships that are able to create innovative opportunities for customers is that we have in common.

Gabriele Del Torchio (President and CEO of Ducati Motor Holding SpA) says: "We are really pleased to have formed this partnership with AMG, a company that has shares in all aspects of the values we believe in, such as high-performance, fair play , finesse and style and distinctive design. "

"The decision to make the connection between us even more prestigious by the AMG logo in the body of our bikes and suits our drivers' emphasizes the harmony that exists between our two companies. This is a prestigious partnership to complement our other sponsors, MotoGP, Phillip Morris, Generali, Enel and TIM. "

Besides promoting the MotoGP team and the renewal of the company's fleet based in Bologna, cars and commercial vehicles include the partnership between AMG and Ducati will be a series of joint marketing initiatives.

For example, at the Bologna Motor Show, the new Ducati Superbike Diavel and 1198 SP model on display at Mercedes-AMG to be the area, making it even more special by providing an additional cause for bike fans at the IAA and the Mercedes-Benz stand visit .

Several other initiatives are currently being finalized and will soon be presented to the public. With exclusive events and in the AMG Driving Academy, is enthusiasts can test ride Ducati range, when you can, the thrill of driving high-performance AMG at events like the experience of Ducati Ducati Riding Experience.

There are also a number of joint events to bring members of the AMG Private Lounge, which are currently more than 13,000 customers worldwide AMG.

The two companies are also working on other marketing activities and strategies that are willing to reveal in the near future.

AMG and Ducati racing, high performance, exclusivity

Ducati

Bicycles with high performance engines design, advanced technology and innovative Desmodromic: Founded in 1926, Ducati motorcycles built with a sporty character since 1946. The Ducati motorcycle range comprises different market segments, with different specifications and designs tailored to different drivers.

These include the Superbike, Desmosedici RR, Street Fighter, Monster, Multistrada, Hypermotard and Diavel again. true icons of Italian style, Ducati motorcycles in 86 countries around the world are sold - with the highest sales in Europe, North America and Japanese markets.

Ducati is involved in both the World Superbike Championship, and (with a factory team) in the MotoGP World Championship.

The Italian manufacturer won the past 20 Super Bike Manufacturers World Championship titles as well as ensuring the Knights of the World Championship of thirteen sixteen times. Among the leaders since his MotoGP debut in 2003, Ducati won both the manufacturers and the Knights title at the end of the 2007 season.

an image in perfect harmony with the AMG - the manufacturer of Bologna achieved worldwide fame and a name that is synonymous with high performance and advanced technology, the success of the race and original design.